Freelance Media Buyer Challenge Cohort 4 Review: Can It Really Help You Land Your First Client?

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I studied marine engineering because I had big plans to work on big ships. I had a dream of sailing around the world and earning in dollars.

But Nigeria had other plans.

I could not get a spot on any ship. I had a degree, a dream, and nowhere to go.

So, I started looking for another way. That search led me to digital marketing in 2017.

And since then, I have helped Nigerian businesses run ads and grow their business online.

I was good at it. But there was one problem that never went away.

All my clients paid in naira.

I knew how to run ads. I just did not know how to find foreign clients who pay in dollars.

Every course I bought to solve that problem either gave me results I could not repeat or sat unfinished on my laptop.

Then I saw the Freelance Media Buyer Challenge Cohort 4.

At first, I wanted to scroll past it because I already had too many client-acquisition courses collecting digital dust on my laptop. And I knew I didn’t need another course.

But I knew the name behind it. Ken Ndubisi is one of Nigeria’s most respected names in paid advertising.  

He had already built what I wanted. A list of foreign clients paying him in dollars. And a clear system that worked repeatedly.

I did not want to learn from just anyone. I wanted to learn from someone who had already walked the road I was trying to find.

So, I opened the registration page, read every word, and paid before I could talk myself out of it.

The Freelance Media Buyer Challenge Cohort 4 promised to teach you how to run ads for businesses in the US, the UK, Canada, and other countries, and land a paying foreign client, all in four weeks.

I took the challenge. I finished it. And by the end, I was talking to 17 business owners who wanted to hire me.

In this review, I will tell you what is inside, who it is for, and if it is worth your money.

If you have ever wondered if someone in Nigeria can really land dollar-paying clients from home, keep reading.

This is the most honest answer you will find.

What Is the Freelance Media Buyer Challenge?

Let me explain this as simply as possible.

Businesses need people to run their ads. Ads on Facebook. Ads on Google. Ads on Instagram. These ads help businesses attract more customers and increase sales.

A media buyer is the person who runs those ads.

They decide who sees the ad. They set the budget. They check if the ad is working. And they fix it when it is not.

Big companies pay media buyers very good money to do this. Some media buyers earn $500, $1,000, or even more per client every month. And they can work from anywhere in the world.

The Freelance Media Buyer Challenge is a 4-week program that teaches regular Nigerians how to run ads that convert and land their first paying client [even if you’ve never freelanced before].

You do not need experience or a degree to join the challenge. All you need is a smartphone or laptop and the willingness to learn.

It runs in cohorts. That means groups of people start together, learn together, and finish together.

Cohort 4 was the fourth time this challenge ran. Each cohort improves on the one before.

And yes, the prizes are real. The top performers in the challenge stand a chance to win 1 million naira in cash, a brand-new MacBook, and other rewards. That prize alone drew a lot of people’s attention.

But the truth is, the real prize is not the MacBook or 1 million naira. The real prize is acquiring the skill and learning how to get paid for the skill.

Because having a skill you can sell earns you money long after the challenge ends.

Who Runs It and What Platform Is It On?

If you are going to pay money to learn a skill, the first question you should ask is, ” Who is teaching me? And can I trust them?

Those are fair questions. Let me answer them clearly.

The Man Behind the Challenge

Ken Ndubisi is the organizer of the Freelance Media Buyer Challenge.

He grew up in Lagos in a family of five. From a young age, he was drawn to computers and technology. While other kids were playing, Ken was reading business books from his father’s shelf.

He studied Architecture at the University of Nigeria, Nsukka. But he did not wait until graduation to start building his career.

While still in school, he taught himself design, copywriting, and video editing. He started freelancing on Fiverr and was already earning in dollars as a student.

That hunger to build something real never left him.

Over time, Ken noticed something important. Businesses were not just looking for creative work.

They wanted customers. They wanted sales. They wanted results they could measure. That realization pushed him toward paid advertising, specifically Facebook and Instagram ads.

He did not just dabble in it. He went deep.

Ken became a Meta Blueprint Certified Media Buying Professional. That is the highest official certification Facebook offers for media buyers.

It requires passing a difficult proctored exam that many experienced professionals fail.

He did not stop there. Meta also selected him as a Lead Trainer in the Facebook Blueprint Trainer Network, meaning Facebook’s parent company vetted him and authorized him to train other businesses on its platform.

Do you know what that means?

The company that built Facebook looked at Ken’s work and said, “We trust this person to represent us.”

He also holds a Google Digital Marketing certification, demonstrating his knowledge extends beyond a single platform.

His client list speaks for itself. He has managed ad campaigns for Hotels.ng, Printivo, WhoGoHost, MAX.ng, and the Lagos State Government.

Business Day listed him among the top 12 Instagram accounts for entrepreneurs in Nigeria.

He is now based in Canada, where he focuses on teaching African freelancers and immigrants how to use media buying as a high-income skill to earn in dollars and build financial stability, no matter where they live.

One more thing that sets Ken apart from the typical online guru.

He does not just show polished wins. He has publicly shared detailed breakdowns of ad campaigns, including a $19,000 campaign walkthrough where he showed exactly how he structured the funnel and targeted the audience.

He openly tells people that even great ads fail if the offer is weak. That kind of honesty is rare. And it is exactly what builds trust.

He is not someone who figured out ads and kept the secret to himself. He built an entire education platform called Naulage to turn others into high-earning media buyers.

His system is not just repeatable for him. It is designed to be repeatable for you.

What Platform Is the Challenge Hosted On?

The Freelance Media Buyer Challenge is hosted on Systeme.io.

Systeme.io is an all-in-one platform built for entrepreneurs and creators.

It has several marketing tools combined into one. It handles lessons, assignments, progress tracking, and everything else you need to go through the challenge in one place. You log in, learn, submit your assignment, and move forward.

Payment to join the challenge is processed through Nestuge, a platform built for Nigerian creators and coaches to sell digital products and collect payments locally.

Once you pay, you are added to the official Cohort group on Telegram. That is where you receive all the instructions, updates, and community access before the challenge officially begins.

Joining the Freelance Media Buyer Challenge is simple. Pay on Nestuge. Join the Telegram group. Learn on Systeme.io. Everything has a clear place and a clear purpose.

Ken Ndubisi is not a random person who woke up one day and decided to run a challenge.

He is a certified, vetted, battle-tested professional with nearly a decade of documented results.

And the platform he built the challenge on is designed to make your learning experience as smooth as possible.

Now that you know who is behind it and how it all works, let me take you inside the actual experience.

What Cohort 4 Specifically Offered

Cohort 4 was not just a replay of old content. It came with updated lessons, a larger community, and more tightly defined tasks than earlier cohorts.

Here is what participants got:

The program ran for 4 weeks. Each week had video lessons, practical tasks, and a community group where you could ask questions.

The curriculum covered the basics of media buying, setting up ad accounts, running ad campaigns, and finding clients as a freelance media buyer.

The entry fee was affordable for the Nigerian market. It was not a free challenge. You paid to join, which also meant the people who showed up were serious.

I paid N41,620, which covers the cost of joining the challenge plus Nestuge processing fees.

Prizes were awarded at the end based on performance. Not just who showed up the most. But who actually learned, applied the work, and delivered results.

That structure is important. Because it means the challenge rewards action, not just attendance.

The challenge is simple to understand. Learn media buying. Do the work. Get certified. Land clients.

And if you are one of the best, win big rewards. Even if you do not win, you walk away with a skill that pays.

Now that you know what it is, let me tell you what I was thinking before I joined.

What I Expected Before Joining

Honestly, I was not a beginner when I signed up for the Freelance Media Buyer Challenge Cohort 4.

Since 2017, I have been helping Nigerian businesses run ads, acquire customers, and grow their online presence.

I knew how to set up a campaign. I knew how to read the numbers. I knew how to fix an ad that was not performing.

I was good at what I did.

But good was not enough. Because no matter how good I got, the same problem kept showing up.

All my clients paid in naira.

Every single one.

And with the way the naira was behaving, naira income alone was no longer cutting it.

I needed foreign clients. Clients in the US, the UK, and Canada. Clients who paid in dollars and did not flinch at rates that would feel life-changing on this side of the world.

That one problem had been following me for years.

It was not for lack of trying either. I had bought courses specifically to solve it.

One of them was the 7-Figure Meta Ads Academy by Victory Odemwingie.

And I want to be honest here because this review is about honesty. That course was genuinely good.

Victory knows his stuff. And he poured his expertise into developing the academy’s curriculum. He even added new content to the academy after I enrolled.

The problem was not the course. The problem was me.

I did not implement the client acquisition strategies he taught. Life got busy. Work kept coming in, and the course sat there, full of valuable lessons I never fully applied.

So, when I saw the ads for the Freelance Media Buyer Challenge Cohort 4, my first reaction was not excitement.

It was resistance.

I had already bought courses. I did not need another one collecting digital dust on my laptop.

But something made me stop scrolling.

It was Ken Ndubisi, the organizer of the challenge.

I already knew who he was. I had followed his work for a while. And unlike other instructors who teach theory from a distance, Ken had built exactly what I was chasing.

A roster of foreign clients who paid him in dollars. A clear system for landing foreign clients that he had refined over the years.

Proof that it was possible for someone from this side of the world to earn that kind of income without leaving.

I did not want to learn from just anyone. I wanted to learn from someone who had already walked the road I was trying to find.

So, I opened the registration page. I read every word. And I paid before I could talk myself out of it.

My fear going in was not about the program’s content. I was not scared of learning something new or feeling lost inside the lessons. I had enough experience with ads to follow along.

My only fear was time.

My schedule was busy. And I had a painful track record of enrolling in programs and not implementing what I learned.

I did not want this to be another course that sat unfinished while life got in the way.

By the end of the challenge, I wanted a proven roadmap to landing foreign clients for my media buying services.

I did not want more ideas; I would forget. I did not want to watch more videos later. I wanted a clear, proven, and easy-to-use plan.

That was the one goal I carried into Cohort 4.

Whether the challenge delivered on it is exactly what the rest of this review will tell you.

How the Challenge Is Structured — Week by Week Breakdown

Before I tell you what I learned, let me tell you how the whole thing works.

The Freelance Media Buyer Challenge runs for four weeks. Each week has a clear focus. Video lessons are delivered via the Naulage LMS, hosted on Systeme.io.

Watch the lessons, complete the assignment, and submit your work before the end of Friday of that week.

It was four focused weeks, each with a specific goal.

Here is exactly what each week looked like from the inside.

Week 1 — Foundation and Setup

The first week was about building the right foundation before touching a single ad.

Ken did not throw you into Ads Manager on day one. He started with the basics.

What media buying actually is. Why businesses pay for it. How the Meta ecosystem works, the Business Manager, the Ad Account, and the Pixel.

How a campaign is structured from top to bottom: Campaign, Ad Set, and Ad.

And the three core objectives every media buyer needs to understand: Awareness, Traffic, and Conversions.

By the time the lessons ended, you had a clear picture of how everything fits together before spending a single naira.

Then came the Week 1 assignment.

You had to set up your Business Manager at business.facebook.com. Then build a full campaign structure inside Ads Manager, one campaign, one ad set, one ad. It did not need to go live. It just needed to be built correctly. You had to choose one of the three objectives and write one paragraph explaining exactly why you chose it. Then take screenshots of all three levels and submit everything by Friday.

That assignment sounds simple. But it is not as easy as it looks for someone who has never opened Ads Manager before.

For complete beginners in the group, this first week already separated the serious from the curious.

For me, with years of experience running ads, Week 1 was smooth. But I watched several beginners in the Telegram group struggle with setting up their Business Manager correctly.

That told me the participants needed to do real work in the challenge, not just passive watching.

Week 2 — Audience and Creative

Week 2 is where things started getting interesting.

The lessons covered how Meta’s algorithm works in 2026 and why broad targeting often beats narrow targeting, which surprised many participants who had always been told to narrow their audience as much as possible.

Ken broke down the three main targeting methods: Interest targeting, Lookalike audiences, and Broad targeting. He explained when to use each one and why.

Then the lessons moved into creative. The anatomy of a winning ad. Hook, Body, and Call to Action.

Which creative format to recommend for different types of businesses, whether static images, carousels, or video.

The Week 2 assignment pushed you to apply all of it at once.

You had to pick a real business, not your own, one that was actively advertising on Facebook/Instagram or trying to.

Then build a full audience strategy for that business. Choose the right creative format and explain your reasoning.

Write one complete ad using the Hook, Body, CTA structure. And submit everything as one document.

No live spend was required this week. It was a strategy and copywriting exercise. But it was not easy.

Writing an ad for a real business forces you to think clearly about who the customer is and what they actually care about.

The Telegram community was active during this phase. Ken gave weekly feedback on submitted assignments.

On Saturdays, there was a live Q&A session where some assignments were reviewed and given peer feedback.

Not every submission could be covered due to time constraints, but the ones that were gave everyone in the group something useful to learn.

Week 3 — Launch and Optimize

This is the week that separates the serious participants from everyone else.

Week 3 was about going live. Setting up live campaigns that cost you hard-earned money, so you can collect raw data.

The lessons covered how to set a testing budget and why five dollars a day is enough to get meaningful data.

The metrics that actually matter: CPM, CPC, CTR, and CPR. How long to wait before making a decision on a campaign.

When to kill an ad and when to scale it. And how to diagnose poor performance by asking three questions: Is it the audience? Is it the creative? Or is it the offer?

The Week 3 assignment had no soft option.

You had to launch a live campaign. Either promote your own media buying service or run ads for a willing friend or family business. Minimum total spend of five dollars.

You had to run it for at least two days without checking it every hour. Then take a screenshot of your Ads Manager dashboard and write a full analysis of what the numbers were telling you.

CPM, CTR, CPR. And based on those numbers, explain your next move. Kill, hold, or scale, and exactly why.

Ken was clear about the objective of this assignment: no live campaign meant you were not qualified for Week 4.

That line got people moving.

For me, this week was straightforward because I had run live campaigns many times before.

But for beginners in the group, this was the hardest week. Spending your money on ads when you are still learning is uncomfortable.

Several participants raised concerns in the Telegram group. Questions about what to do when the numbers looked wrong.

Whether five dollars was really enough. Whether they were doing it correctly.

That is completely normal for anyone who has never run a Meta ad before. The discomfort of Week 3 is part of the process. It is where learning that sticks happens.

Week 4 — Land the Client

Everything in the first three weeks built toward this moment.

Week 4 was about turning your new skill into paying clients.

The lessons covered how to position yourself as a media buyer even without a long client list, using a portfolio workaround that Ken explained clearly.

Which types of clients to target first: local business owners, e-commerce stores, or service providers.

How to price a beginner retainer fairly without underselling yourself. How to write cold outreach messages that actually get responses.

And how to handle the three most common objections you will hear from potential clients.

The final assignment was simple on paper but required courage to execute.

You had to identify five potential clients using Instagram, Google Maps, LinkedIn, or WhatsApp.

Write personalised outreach for each one using a four-part formula: Observation, Credibility, Value, and a Low-Friction Ask.

Send all five messages, whether by DM, email, or WhatsApp. Screenshot every message sent and every response received, including the ones with no reply at all.

Ken was clear about one thing. You were not being asked to close a client this week. You were being asked to start conversations. Because more conversations lead to clients.

That reframe is important because a lot of people freeze when they think about selling. But starting a conversation feels manageable. And that is exactly how it should feel at the end of Week 4.

Complete all four weeks and submit your assignments and you earn your certificate of completion.

Four weeks. Four clear goals. One skill built from the ground up.

The structure of this challenge is one of its greatest strengths. You always know what you are doing, why you are doing it, and what comes next.

There is no confusion about where you are or what is expected of you.

Now let me tell you what I genuinely liked about the experience.

What I Liked About the Challenge

I went into this challenge with my guard up.

I had bought courses before. I had seen polished programs that looked great on the outside and delivered very little on the inside. So, I was not going in ready to be impressed.

But by the end of Week 4, there were several things about the Freelance Media Buyer Challenge that genuinely stood out to me.

It is not because I was looking for things to praise. But because they earned it.

Here is what I liked most.

1. It Was Built for People Like Us

Most media buying courses are made for people in the US or Europe. The examples do not fit our reality. The budgets they recommend are too high for where we are starting from. And the client acquisition advice assumes you already have a network of foreign contacts.

This challenge was different.

It was built specifically for Nigerians who want to learn media buying and land high-paying foreign clients without leaving home.

Every lesson, every example, and every assignment was designed with that goal in mind.

And it was not just Nigerians inside Nigeria who joined. Participants came from the US, Canada, Japan, and other countries around the world. The intro section of the Telegram group made that clear immediately.

Everyone shared a short video of themselves, where they were joining from, and what they hoped to take away from the challenge.

That intro section did something I did not expect. It turned a group of strangers into a community before the first lesson even started.

I connected with Nigerians from different locations and different walks of life. Engineers. Teachers. Business owners.

People who had never run an ad before sitting alongside people like me who had been doing it for years.

That diversity made every conversation in the group richer.

2. The Community Was Genuinely Helpful

I have been in a lot of online communities. Most of them are quiet. People join, watch a few videos, and disappear. Nobody really talks. Nobody really helps.

The Telegram group for Cohort 4 was not like that.

It was active. When someone had a question, people answered. When someone was stuck on an assignment, others jumped in with suggestions. When someone shared their work, the group engaged with it.

That kind of environment is rare. And it makes a bigger difference than most people realize. Learning is easier when you do not feel alone in the process.

3. Ken’s Teaching Style Made Complex Things Feel Simple

This was one of the biggest surprises for me.

I already knew how to run ads. So, I was not sure how much I would learn from the lessons themselves.

But Ken’s way of teaching kept me engaged even through concepts I was already familiar with.

He breaks everything down into baby steps. No assumption that you already know things. He did not rush through the complicated parts.

He takes high-level strategies and strips them down until they feel accessible to anyone, including complete beginners who have never opened Ads Manager in their lives.

He is also genuinely funny.

A four-week challenge is intense. Keeping people engaged through that intensity requires more than just good content. Ken’s personality kept the energy up even during the harder weeks.

Most of the lessons were pre-recorded, which meant you could watch them at your own pace. But the assignments made sure you were not just passively watching.

You had to go and do the thing Ken just taught you. That combination of recorded lessons and practical tasks is exactly how learning sticks.

4. The Assignments Took You From Zero to Ready

Every week built on the one before it.

Week 1 got you set up. Week 2 got you thinking strategically. Week 3 got you running a live campaigns with your money. Week 4 got you sending outreach to potential clients.

By the time you finished all four weeks, you had not just watched videos about media buying. You had actually done it.

Personally, Week 3 and Week 4 were the most rewarding.

Week 3 was my favorite. That is when you run a live campaign and look at the data.

This is where the skill stops being just words and becomes something you can really do.

You stop just thinking about ads in your head. You now use numbers to decide what to do. Learning to think that way is very important.

Week 4, because sending outreach messages to potential clients is the part that most people avoid. It feels vulnerable.

You are putting yourself out there with no guarantee of a response. But Ken’s four-part outreach formula made it feel manageable.

And the assignment forced you to do it even if you were nervous. Those two weeks alone were worth the price of the challenge.

5. The Live Q&A Sessions Were Always Worth Showing Up For

Every Saturday, Ken held a live Q&A session.

Any questions that went unanswered during the week were addressed there. And the sessions were always engaging.

People asked questions. Ken gave real answers. Some assignments were reviewed live and given feedback in the presence of the whole group.

Not every submission could be covered due to time constraints. But even watching someone else’s work get reviewed taught you something useful about your own.

Those Saturday sessions added a live energy to the challenge that pre-recorded lessons alone cannot create.

6. The Prize Requirements Surprised Me in the Best Way

I knew there were prizes. One million naira. A MacBook.

What I did not know going in was exactly what you had to do to qualify for them.

To be eligible, you had to land five paying clients within 90 days after the challenge.

You had to submit all your assignments before their deadlines. You had to complete a short video case study interview with Ken. And you had to ace your assignments with the fewest attempts possible.

When I found out, my first reaction was that this is not easy.

But then I realized that was the point.

The prize was not designed to be handed out. It was designed to push participants to actually execute.

To go beyond finishing the challenge and prove they could use the skill to land clients and deliver results. That structure rewarded action over attendance, and I respected it.

7. It Sharpened Skills I Already Had

I came into this challenge with nearly a decade of experience running ads for Nigerian businesses.

But I still walked away sharper.

The lessons on Meta’s evolving algorithm in 2026 updated my thinking on targeting.

Ken’s framework for diagnosing poor campaign performance gave me a cleaner process than the one I had been using.

And the client acquisition strategies for landing foreign clients were exactly the gap I needed to fill.

Even if you already know how to run ads, this challenge will find the gaps in your knowledge and fill them.

Those seven things stood out to me as genuine strengths. Things I experienced. Not things I said to make the review sound nice.

But I promised you an honest review. And honesty means telling you the things that frustrated me, too.

What I Did Not Like

This is the part most reviewers skip.

They collect their affiliate commission and write only nice things. Then you join, feel misled, and lose trust in everyone online.

I am not doing that.

There were aspects of this challenge that could be improved. Things you need to know before you pay and sign up. Not to scare you away. But to help you go in with the right expectations.

Here is my honest list.

1. Some Beginners Struggled to Access the Platform at the Start

The first complaint that showed up in the Telegram group was not about the lessons.

It was about getting in.

Several participants had trouble accessing the Naulage LMS on Systeme.io when the challenge first launched.

For people who were already nervous about learning something new, hitting a technical wall on day one added unnecessary stress.

To be fair, Ken’s support team and Systeme.io’s support team stepped in and resolved the issue.

But the first few days of a challenge set the tone for everything that follows. A smoother onboarding experience would have helped beginners feel more confident from the start.

2. Some Beginners Did Not Understand What They Were Joining

This surprised me.

A handful of participants joined the challenge without fully understanding what it was.

Because it is called a challenge and not a course, some people were confused about what they would actually be learning and what would be expected of them.

A lot of people felt lost at first. I saw it early on in the Telegram group.

People are asking basic questions about the structure that were already answered in the orientation document.

This is partly a communication issue that clearer pre-challenge information could fix.

If someone joins without knowing what a media buyer is or what the four weeks will require, they are already at a disadvantage.

3. Some Beginners Used the Wrong Facebook Account for Their Assignments

This one made me smile a little. But it was a problem for the people who experienced it.

In Week 1, participants had to set up a Business Manager and build a campaign structure inside Ads Manager.

Some beginners made the mistake of using their personal Facebook account instead of setting up a proper business account.

That created confusion and delays. They had to go back, redo their setup, and resubmit their work before the Friday deadline.

For someone with experience, this feels like a small mistake. But for a complete beginner who has never touched Facebook Business Manager before, the difference between a personal account and a business account is not obvious.

The lessons covered it. But some people needed more hand-holding through that specific step than the curriculum provided.

4. Four Weeks Is Not Enough Time to Become a Good Media Buyer

Honestly, this is my biggest concern about the challenge. And I want to say it clearly.

Four weeks is enough time to learn the foundations of media buying. It is enough time to set up campaigns, understand the metrics, and start conversations with potential clients.

But there is not enough time to become good at delivering results.

I know this because of what I saw happening around me. Many beginners in the group struggled to complete their assignments on time.

They had difficulty navigating Facebook Business Manager and Ads Manager, even after the lessons covered them.

Several of them reached out to me personally during the challenge to ask for help.

That told me something important. They were still confused about core concepts even after watching the lessons and attempting the tasks.

Here is what worries me about that.

If a beginner lands a client using the strategies Ken taught in Week 4, which is absolutely possible, they may not yet have the skill to deliver results for that client.

And a bad first client experience is one of the hardest things to recover from when you are just starting out.

Landing a client is one skill. Keeping a client happy by delivering results is a completely different skill. And that second skill takes time and practice to develop properly.

My advice to any beginner who completes this challenge is this. Do not rush to land a client and then disappear.

Keep practicing after the challenge ends. Run test campaigns. Study your numbers. Get comfortable inside Ads Manager before you take someone’s money and promise them results.

Another thing is… You can actually land a client with the outreach strategies taught by Ken and outsource the task to an experienced media buyer who can deliver results.

But you have to be careful here so as not to outsource the task to someone unreliable and end up losing the client eventually.

5. The Prize Winners Have Not Been Announced

As I write this review, I am not aware of any participants from Cohort 4 who have won any prizes. I also do not know if anyone has fully qualified for the draw yet.

To qualify, you need to land five paying clients within 90 days after the challenge, submit all assignments before their deadlines, complete a video case study interview with Ken, and ace your assignments with the fewest attempts.

Those are serious requirements. And 90 days after the challenge is a longer timeline than most people realize when they sign up chasing the one million naira prize.

This does not mean the prizes are not real. It simply means that winning them requires a level of execution that goes well beyond just finishing the four weeks.

If you are joining primarily for the prize, make sure you understand exactly what the qualifying demands actually are.

6. Beginners Will Need to Keep Practicing Long After the Challenge Ends

This is not really a complaint about the challenge. It is more of a heads-up.

The challenge has a time limit. Four weeks move fast. And for beginners who struggled with some assignments, four weeks was simply not enough time to become truly comfortable with everything they were taught.

That is not Ken’s fault. You cannot compress a skill that takes months to master into four weeks and expect everyone to come out the other side fully ready.

The challenge can point you in the right direction and give you the tools to keep building.

But the building itself happens after the challenge ends. In the weeks and months of continued practice, test campaigns, and client work that follow.

The good news is that post-challenge support does exist. The Telegram community stayed active after Cohort 4 ended.

Ken and his team continued to provide support for participants. And some participants who wanted to go deeper chose to join Cohort 5 and relive the experience with fresh eyes.

That kind of ongoing support matters. And it is one of the things that sets this challenge apart from programs that disappear the moment the cohort ends.

None of these cons make the challenge a bad investment. But they paint an honest picture of what it is and what it is not.

It is a strong, well-organized starting point for anyone serious about learning media buying. It is not a complete transformation from beginner to expert in 28 days.

Go in knowing that. And you will get far more out of it than someone who goes in expecting a miracle.

Did I Win — and What Were the Results?

At the time of writing this review, I have not won any of the prizes.

Not the one million naira. Not the MacBook. Not any of the other rewards.

And I am completely okay with that. I have not yet met the qualifying criteria. Landing five paying clients within 90 days after the challenge is the bar. And I am still working toward it.

But here is what I want you to understand before we go any further.

The prizes are not the most important thing you can walk away with from this challenge.

The most important prize is a sharpened skill and the ability to consistently land high-paying clients. That is what I am focused on. And that is what I believe you should be focused on, too.

Now let me show you exactly what happened during my four weeks inside Cohort 4.

My Assignment Results

I submitted all four assignments, and each was approved by Ken.

Week 1 was submitted on time. The feedback I received was clear: assignment completed. A good start.

Week 2 was also submitted on time. Ken’s feedback on that one was “nicely done, great work so far.” That felt good. Especially coming from someone with his level of experience.

Week 3 was the only week I submitted an assignment late. A family emergency came up, and I had to step away from the challenge for a few days.

But I came back, finished the work, and submitted it. Ken still approved it with the feedback, “Well done, assignment approved.”

Life happens. What matters is that you come back and finish.

Week 4 was submitted on time. Ken’s feedback on the final assignment was one word that said everything. Congratulations.

I completed the challenge in 4 weeks, earning 4 approved assignments. That felt like a huge accomplishment.

My Outreach Results

Here is where things get interesting.

For Week 3, we were asked to either run ads for a willing business or promote our own media buying services.

I chose to run ads for my media buying services. I wanted to test whether I could use the skill to generate my own leads.

After two days of running the campaign, I checked my results.

Seventeen business owners had filled out my lead form. Seventeen people who saw my ad, read it, and decided they wanted to know more about what I offer.

That number stopped me.

Not because seventeen is a huge number. But because I had generated it myself. With my own ad. For my own service. Using exactly what Ken taught in Week 3.

For Week 4, instead of doing cold outreach to strangers, I sent follow-up messages to all seventeen of those leads. They had already shown interest by filling out the form. So, reaching out to them felt natural, not pushy.

Ten of the seventeen responded to my follow-up message. Seven of those ten jumped on a call with me.

In the end, I had 7 calls from one small ad campaign. Running on a beginner budget.

All 17 leads came from massage spas, the niche I chose to target with my ads.

Did I Land a Paying Client?

Not yet.

Of the ten business owners who responded, two expressed genuine interest in my media buying services. Both asked me to follow up with them on a specific date.

As I write this review, those conversations are still open. I have not closed either of them yet. But they are warm. And warm conversations become paying clients when you follow up consistently and deliver a clear, confident pitch.

Zero clients closed so far. But 2 opportunities in the pipeline. And 17 conversations started from a single ad campaign.

For someone who struggled for years to land foreign clients, starting 17 conversations with business owners who need exactly what I offer in just 4 weeks is not a small thing.

The Skill I Walked Away With

Beyond the numbers, one insight from this challenge changed how I think about my own business.

I discovered that I can create an offer for my media buying services, run an ad for that offer, and generate my own leads.

I do not have to rely only on cold outreach, referrals, or hoping someone finds me. I can go out and find my own clients using the exact same skill I am selling to them.

That realization is worth more than any prize.

What Means the Most to Me Looking Back

The one result that means the most to me is not the 17 leads or the 7 calls.

It is the confidence.

The confidence to pick up my phone, reach out to a business owner I have never met, and say clearly and calmly: I can help you grow your business with ads. And mean every word of it.

Before this challenge, I had the skill. But I did not always have that confidence when dealing with foreign clients and unfamiliar markets.

Now I do.

One More Thing I Want You to Know

During my calls with the business owners who responded to my ad, I noticed something important.

Many small businesses are struggling with their marketing. They know they need help. They just do not know where to start or who to trust.

And when a credible media buyer shows up with a clear offer and a confident pitch, they are willing to pay for the help.

The demand is real. The market is there. What most of them lacked was someone with the right skills showing up at the right time with the right message.

That someone can be you.

Now that you know my honest results, let me answer the question this whole review has been building toward.

Is the Freelance Media Buyer Challenge actually worth your time and your money?

Is the Freelance Media Buyer Challenge Worth It in 2026?

This is the question that matters most.

You have read about the challenge. You have seen the full four-week structure. You have heard what I liked, what frustrated me, and what my honest results looked like.

Now, let me give you a clear answer.

Yes. The Freelance Media Buyer Challenge is worth it in 2026. But only if you go in with the right mindset and the right expectations.

Let me explain exactly what I mean.

The Nigerian Economy Makes This Skill More Urgent Than Ever

You already know the naira keeps losing value. Prices keep going up. And a salary paid in naira buys less every single month than it did the month before.

That reality is not going away anytime soon.

Another thing you should know is. Small businesses across Nigeria are spending more money on digital advertising every year.

They need people who know how to manage those ads and deliver results. And many of them do not know where to find the right help.

I saw this with my own eyes during my calls with the 17 business owners I spoke to after the challenge.

These were people running businesses that needed marketing help. They were willing to pay for it. They just needed someone credible to show up with a clear offer.

That someone can be you.

And on the other side of that equation, businesses in the US, the UK, Canada, and other countries are also spending billions of dollars on digital ads every year. They need media buyers, too. And they pay in dollars.

The demand for this skill is huge. It is growing. And right now, there are not enough trained media buyers in Nigeria to meet it.

That gap is your opportunity.

What Four Weeks Can Realistically Do For You

I want to be honest with you here because I care more about your success than about selling you on this challenge.

Four weeks will not turn you into an expert media buyer.

What four weeks will do is give you a solid foundation. You will understand how Meta’s advertising ecosystem works.

You will know how to set up a campaign, read the numbers, and make smart decisions based on data.

You will have a portfolio piece you built yourself. And you will have a proven outreach framework for starting conversations with potential clients.

That foundation is genuinely valuable. But it is just the beginning.

The media buyers who thrive after this challenge are the ones who treat the four weeks as the starting line, not the finish line.

They keep practicing after the challenge ends. They run test campaigns. They study their numbers.

They follow up consistently with the leads they generate. And they keep showing up even when the early results are not perfect.

I ran one ad campaign during Week 3, generating 17 leads. 7 of them jumped on calls with me. Two expressed serious interest in my services.

I have not closed a single client yet.

But I am following up. I am refining my pitch. And I am continuing to practice the skill every day.

That is the mindset this challenge rewards.

Who Will Benefit Most from This Challenge

Think carefully about whether this description fits you.

You are Nigerian. You are tired of earning only in naira while prices keep rising around you.

You have heard about digital skills but never known exactly where to start or who to trust.

You are willing to show up every day for four focused weeks and do the work even when it gets uncomfortable.

If that sounds like you, this challenge was built for you.

It is especially valuable for three types of people.

The first is the complete beginner who has never run an ad in their life. The challenge starts from zero. No prior knowledge is assumed.

If you can follow instructions and show up consistently, you can get through all four weeks and walk away with a high-paying skill.

The second is the digital marketer who already runs ads for Nigerian clients but cannot figure out how to land foreign clients who pay in dollars.

That was exactly my situation. And the challenge filled that specific gap better than anything else I had tried before.

The third is the side hustler who wants to build a freelance income without quitting their job. The challenge is designed for people with other responsibilities.

Each week’s lessons open on Monday, and assignments are due by Friday.

If you can carve out one to two focused hours every day, you can complete the challenge without falling behind.

Who Should Skip It

I respect you too much to only tell you the good parts.

If you are looking for a get-rich-quick shortcut, this challenge will disappoint you.

Closing five paying clients in 90 days to qualify for the prize is a serious requirement.

It demands focused execution, consistent follow-up, and a willingness to hear ‘no’ several times before you hear ‘yes’.

If your internet connection is very unstable or your data budget is extremely tight, the challenge will be frustrating. The lessons are video-based.

The assignments require online submissions. You need a reliable enough connection to keep up week by week.

And if you are not willing to practice after the four weeks end, you will struggle to deliver results for clients even if you land one.

The challenge gives you the tools. But tools only work when you use them consistently over time.

After going through the full four weeks of the Freelance Media Buyer Challenge Cohort 4, this is what I now know for sure.

Ken Ndubisi is the real deal. The curriculum is structured, practical, and built for people who want results, not just certificates.

And the skill you walk away with is one that businesses in Nigeria and around the world are actively paying for right now.

I came in knowing how to run ads but not knowing how to land foreign clients.

I left with a proven system for generating my own leads, a portfolio of my work, 17 conversations started, and 2 warm opportunities still in progress.

That is not worthless. That is something you can build on.

And a strong foundation, built with the right skill, in the right market, at the right time, can change everything.

If you are serious about earning in dollars without leaving Nigeria, the Freelance Media Buyer Challenge is one of the smartest first steps you can take in 2026.

How the Freelance Media Buyer Challenge Compares to Other Media Buying Courses

Before I joined Cohort 4, I had already spent money on other programs.

I was not new to paid advertising education. I had taken courses. I had watched hours of YouTube videos. I had tried to piece together a system from different sources.

So, when I tell you how the Freelance Media Buyer Challenge compares to other options available to Nigerians right now, I am not speaking from a place of guesswork.

I am speaking from my experience with some of these programs and my research on the others.

Let me break it down clearly.

The 7-Figure Meta Ads Academy by Victory Odemwingie

I enrolled in this course myself. So, this comparison is personal.

The 7-Figure Meta Ads Academy is a well-structured course. Victory Odemwingie knows his onions.

The course covers campaign strategies for physical, digital, and service-based businesses.

It goes deep into client acquisition. It includes advanced lessons on AI tools for ad creation, TikTok Ads, and Meta algorithm updates.

New content has even been added to the academy since I enrolled. Victory clearly cares about keeping the material current and relevant.

So why did I still join the Freelance Media Buyer Challenge?

Because a course and a challenge are two different things.

The 7-Figure Meta Ads Academy gives you knowledge. Deep, thorough, well-organized knowledge.

But it does not give you a deadline. It does not give you weekly assignments that force you to apply what you just learned.

It does not give you a live community of people going through the same four weeks as you.

And it does not give you a coach reviewing your work and telling you specifically what you did well and what needs to improve.

I will be honest with you. I did not implement most of what Victory taught in that academy. Not because the content was bad. But because there was nothing pushing me to act.

No Friday deadline. No assignment to submit. No community watching to see if you showed up.

That is the gap the Freelance Media Buyer Challenge fills.

My honest recommendation: If you want deep, comprehensive knowledge of Meta ads, you can study at your own pace. The 7-Figure Meta Ads Academy is a great investment. You can enroll here.

But if you know yourself and you need structure, deadlines, and accountability to actually implement what you learn, the Freelance Media Buyer Challenge will serve you better. You can join here.

Ideally, do both. Take the challenge first to build your foundation and develop the habit of execution. Then go through the academy to deepen your knowledge.

The Performance Marketing Training by Treford

I am an alumnus of Treford’s Product Marketing Bootcamp, though I have not personally enrolled in their Performance Marketing Training. But I know enough about Treford’s approach to give you an honest picture.

This program is not for beginners.

The Performance Marketing Training by Treford targets intermediate and senior-level marketing professionals who want to build high-demand skills for global opportunities.

It covers paid ads management across multiple platforms, data-driven analytics, marketing technology tools, and multi-channel strategies that connect paid advertising with customer retention.

It is project-based. It uses live sessions. And it is designed to prepare you for the kind of roles that global companies hire for and pay well for.

That is a very different goal from the Freelance Media Buyer Challenge.

The Freelance Media Buyer Challenge wants to get you to your first freelance client as fast as possible.

Treford’s Performance Marketing Training wants to turn you into a well-rounded performance marketer who can operate at a high level inside a company or agency.

My honest recommendation: If you are just starting out and your goal is to land your first client and earn in dollars as a freelancer, start with the Freelance Media Buyer Challenge. You can join here.

If you already have some marketing experience and you want to go deeper into data, analytics, and multi-platform strategy for bigger career opportunities, Treford’s Performance Marketing Training is worth exploring. You can enrol here.

The Google Ads Income Machine by Ibidabo Jonah

This one is different from everything else on this list for one simple reason.

It is not about Meta ads at all.

The Google Ads Income Machine by Ibidabo Jonah focuses entirely on Google Ads and YouTube Ads. It teaches PPC strategy, keyword bidding, campaign optimization, and lead generation using Google’s advertising platforms.

The Freelance Media Buyer Challenge focuses entirely on Meta, meaning Facebook and Instagram ads.

These are two different platforms with two different approaches. Google Ads works differently from Meta Ads. The targeting logic is different. The campaign structure is different. The creative requirements are different.

Neither one is better than the other. They serve different purposes and reach different audiences.

My honest recommendation: If your goal is to run ads on Facebook and Instagram and land clients who need Meta advertising help, the Freelance Media Buyer Challenge is the right choice. You can join here.

If you want to learn Google and YouTube advertising specifically, the Google Ads Income Machine by Ibidabo Jonah is worth looking at. You can enroll here.

And if you want to eventually offer both services to clients, learning both platforms over time will make you more valuable in the market.

Free YouTube Resources

YouTube is not a bad place to learn media buying. Let me be honest about that.

There are Nigerian creators sharing genuinely valuable knowledge for free.

If you want to learn from Nigerians who understand our market, I recommend Ken Ndubisi, Chinedu Paul Nnamani, and Courage Ngele on YouTube.

All three share practical media-buying insights relevant to the Nigerian context.

If you want to learn from international creators, Ben Heath, Jon Loomer, and Nick Theriot are among the best.

They publish detailed tutorials, campaign breakdowns, and strategy videos that can take your knowledge very far.

But here is the problem with YouTube as your only learning path.

YouTube gives you pieces. It does not give you a path.

You watch a video about targeting. Then another about budgets. Then a third one that contradicts the second. And before long, you have watched 40 videos and still do not know what to do first.

Nobody is checking if you did the work. Nobody is giving you feedback. Nobody is pushing you to finish.

Most people who try to learn media buying from YouTube alone quit within two weeks.

The Freelance Media Buyer Challenge wins here because it gives you three things YouTube simply cannot: structure, accountability, and community.

My honest recommendation: Use YouTube to supplement your learning. Watch Ken, Chinedu, Courage, Ben, Jon, and Nick alongside whatever paid program you choose.

But do not rely on YouTube alone as your primary path. Without accountability and deadlines, most people never finish what they start.

Michael’s Verdict

Let me put it all together in the easiest way I know how.

If you are a complete beginner who needs structure, deadlines, and a community to stay accountable, start with the Freelance Media Buyer Challenge. You can join here.

It is affordable, focused, and built specifically for Nigerians who want to earn in dollars without leaving home.

If you want to go deeper into Meta ads after the challenge, the 7-Figure Meta Ads Academy by Victory Odemwingie is the natural next step. Take the challenge first, then use the academy to fill in the gaps.

If you already have marketing experience and want to build a broader, more advanced skill set for global career opportunities, look into Treford’s Performance Marketing Training. You can enroll here

If Google and YouTube ads interest you more than Meta ads, explore the Google Ads Income Machine by Ibidabo Jonah. You can enroll here.

And whatever paid program you choose, use the free YouTube channels I mentioned to keep learning every day between your paid lessons.

The goal is not to pick one thing and ignore everything else. The goal is to build a marketable skill over time. Start with the right foundation. Then keep building.

Frequently Asked Questions

Many people have the same questions before joining the Freelance Media Buyer Challenge. I had most of these questions myself. So let me answer them as clearly and honestly as I can.

How much does the Freelance Media Buyer Challenge cost?

The exact price changes slightly between cohorts. Cohort 4 was priced affordably for the Nigerian market. It was not free. But it was not expensive either. I paid N41,260 to enroll for Cohort 4.

If you’re interested in signing up for the next cohort, it is important to note that early-bird registration was available before each cohort opened fully.

If you signed up early, you paid less. Follow the organizers on social media and turn on notifications so you do not miss the early bird window.

Here is a way to think about the cost. If the skill helps you land even one client at $200 per month, you recover the cost of the challenge in your first payment. Everything after that is profit.

Do you need prior experience to join the Freelance Media Buyer Challenge?

No. You do not.

Cohort 4 had participants who had never run a single ad in their lives. The challenge starts from the very beginning. It assumes you are coming in with zero knowledge and builds from there.

The only things you need before joining are a phone or laptop, a stable enough internet connection, and the willingness to show up and do the work every week.

If you can do those three things, experience is not a barrier.

Can you really earn in dollars as a freelance media buyer in Nigeria?

Yes. Earning in dollars as a Nigerian freelance media buyer is very possible.

Platforms like Upwork allow Nigerian freelancers to create profiles and pitch international clients.

Many Nigerian media buyers also find clients through LinkedIn and direct outreach on Instagram.

Starting rates for a beginner media buyer on Upwork range from $15 to $30 per hour. Some freelancers charge a flat monthly retainer instead.

A beginner monthly retainer typically ranges from $200 to $500 per client, depending on the scope of work.

That means one international client could bring in between 320,000 and 800,000 naira per month at current exchange rates.

The truth is that landing your first international client takes time. It rarely happens the week after the challenge ends.

Most participants spend one to three months after the challenge building their profile, sending pitches, and refining their approach before they land that first paying client.

But the people who stay consistent get there. And when they do, the income is worth it.

What happens after the challenge ends — is there ongoing support?

This is the area I was most honest about in my cons section.

Officially, post-challenge support is limited. The lessons stay accessible after the challenge ends, so you can go back and review things you need. But the live community energy mostly fades after the cohort ends.

What tends to happen organically is that participants form their own groups.

WhatsApp chats. Telegram groups. Small accountability circles between people who connected during the challenge. Those informal networks can be valuable if you find the right people.

My advice is to be intentional about this during the challenge itself. Connect with two or three serious participants early.

Exchange contacts. Commit to checking in with each other after it ends. Do not wait until the last week to start building those relationships.

The official support may be limited. But the community you build yourself can carry you a long way.

How many cohorts have there been, and when is the next one?

As of this writing, the Freelance Media Buyer Challenge has run four cohorts. Each cohort has been bigger and better than the one before.

The organizers have improved the curriculum, added new content, and refined the challenge structure based on feedback from previous participants.

Cohort 5 has been officially announced at the time of this review.

The best way to stay updated is to follow the organizer on social media and check their page regularly.

When a new cohort opens, registration usually fills up quickly. The prize structure attracts a lot of attention, and spots do not stay open for long.

If you are reading this and a new cohort is already open, do not overthink it. Sign up early, secure the early bird price if it is still available, and commit to showing up every single week.

Conclusion

I came into this challenge with one problem. I knew how to run ads. I just could not land foreign clients who pay in dollars.

Four weeks later, I had 17 leads, 7 calls, and 2 warm opportunities waiting for my follow-up.

I did not win the one million naira. I did not take home a MacBook. But I walked away with something better.

A proven system, a sharper skill, and the confidence to reach out to any business owner and say clearly: I can help you grow.

The Freelance Media Buyer Challenge will not make you rich overnight. But it will give you a foundation to build on.

The demand for media buyers who can help businesses grow is there. Nigerian businesses need your help. Foreign businesses need your help. They are willing to pay.

All you need to do is learn the skill, do the work, and show up.

Click here if you’re interested in signing up for the next cohort.